Samolet/ special project
«Author's Routes»

what is the project about?

«Author's Routes» by Samolet is a series of thematic walks in non-trivial locations in Moscow and St. Petersburg

the routes were created together with architects, urbanists and artists, such as musician L’One

the goal of the project is to show residents that interesting places for leisure are not only in the city center

using collaborations with partners such as 2GIS, Whoosh scooter service, many cafes and tennis clubs, the project helps to improve the quality of life and make leisure time more diverse

what for?

with this project, Samolet aims to dispel the myth that the best entertainment is concentrated only in the city center: it seems that you can miss out on a lot of things if you stay in your own neighborhood. In fact, this is not true: a comfortable urban journey can start not far from home, and the author’s routes of Samolet will prove it

for the brand, this project was primarily useful because the routes were created with the location of the housing estate of the developer Samolet

roles

creative Lead / supervisor