METRO/ BTL special project

task

to create a BTL with the main message:
«METRO has the lowest prices»

solution

since the lowest prices means that people will be able to buy more. Based on this thesis, I proposed to create huge courier backpacks that would hold a lot of products

couriers with huge backpacks walked in five cities with millions of people in Russia, and their residents wondered whether it was all true or a prank

roles

creator of the idea