MTS/ tariff «For our own»
task
mobile network operator MTS has launched its most advantageous tariff under the codename «For our own»
the brand developed a creative frame in the style of «Secret society», in order to join the society potential clients had to get a new tariff from MTS
for developing the creative framework, the brand had to come up with an original idea in the digital
the brand developed a creative frame in the style of «Secret society», in order to join the society potential clients had to get a new tariff from MTS
for developing the creative framework, the brand had to come up with an original idea in the digital
idea
we came up with a cool format that no one had used before, at least I haven't seen one like it yet. What is it?
a popular blogger goes live on Instagram from a cafe, discussing an actual topic with followers; a strange man in a dark robe sits down at the girl's table; the blogger tries to move away from him, but the stranger starts chasing her;
followers watch the whole process in live time
at the end of the stalking it turns out that the stranger just wanted to give
her an invitation to join the secret society MTS «For our own»
a popular blogger goes live on Instagram from a cafe, discussing an actual topic with followers; a strange man in a dark robe sits down at the girl's table; the blogger tries to move away from him, but the stranger starts chasing her;
followers watch the whole process in live time
at the end of the stalking it turns out that the stranger just wanted to give
her an invitation to join the secret society MTS «For our own»
roles
creator of the idea
