idea

each year school graduates let the balloons go into the sky as a symbol of farewell to childhood and the beginning of an adult life

we made the balloon a symbol of charity. After all, helping others is the same transition from childhood to the adult world and realization of your ability to make the world around you better

execution

the campaign is based on an AR-mask with graphic balloons

using this Instagram mask, famous bloggers encouraged alumni to donate to the foundation and share our mask in their profiles, thereby launching virtual balloons that help children with cancer and do no harm to the environment

roles

creative supervisor

development

in 2022, the project continued on Vkontakte

this time the communication covered not only graduates, but all people who are starting a new stage of life