insight

most children imagine themselves as superheroes and build fantasy worlds,
in this regard, children with cerebral palsy are not different from others, like any person they dream and believe in miracles

idea

in the charity project we decided to present children with the disease as fantastic characters and communicate the message that the life of children with cerebral palsy is as far from fairy tales as possible, but each of us can create real magic for them

roles

creative supervisor
creator of special projects

results

more than 10 million rubles were raised
the project reached over 20 million people

we managed to create a project that did not cause an oppressive feeling of compassion in our entire audience

we communicated the importance of helping children with cerebral palsy through tenacious visuals of fairy tale characters