amstel natur
We had to use the KV and the slogan to convey the idea that Amstel Natur
is a non-alcoholic beer with real juice, which is really useful due to its naturalness.
is a non-alcoholic beer with real juice, which is really useful due to its naturalness.
task
We ended up with a KV and a slogan that was twice as strong as the naturalness
of the product, and at the same time the status of the product.
I love simple and elegant solutions.
of the product, and at the same time the status of the product.
I love simple and elegant solutions.
idea
creator of the idea
creative supervisor
creative supervisor
roles
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