Samolet/ advertising campaign
«Don't be absent from important»
«Don't be absent from important»
task
develop a creative frame about the opportunity to buy flats with ready finishing and select furniture and appliances via smartphone on the website of the company
idea
people are perplexed by the presence of a person surfing on their smartphone while life is going on around them. I don’t favor this behaviour either, but there is one exception to it
due to the possibilities of the «Samolet», a person can buy, register and even furnish his/her flat using the phone
so those who are choosing their future flat, you can dive into smartphone, «don't be absent from important»
due to the possibilities of the «Samolet», a person can buy, register and even furnish his/her flat using the phone
so those who are choosing their future flat, you can dive into smartphone, «don't be absent from important»
roles
creative Lead / supervisor
mechanics
360 campaign: TV, OLV, OOH, special projects and radio
